A point of sale system is perceived to be a payment software and just about the cashier. It is actually much more than that. A point of sale software solutions system records data and creates reports that can be used to add to the businesses marketing efforts. It can scan through customer purchase history, understand consumer behavior and buying patterns. 

A loyalty programme is basically a system that rewards customers that make recurring purchases with a brand. These programmes can be discounts, gift cards, deals, offers, priority on sales and so on. This system can be used in retail businesses(NextoPOS) as well as restaurants(RestoPOS). 

Loyalty programmes are a part of all good POS systems. This is because loyalty programmes help in retaining existing customers by giving them benefits so that they always remain loyal. If a loyalty programme is formulated in the best way, it can also help acquire new customers. 

POS systems can record data about customers and create a loyalty programme that develops offers curated specially on the basis of birthdays, age and gender.  Customers' purchases along with preferences can be understood and the customer can then be given personalized offers and discounts. 

A point of sale system also holds data about inventory and stock which helps in understanding what products are being purchased at the counter and which ones don’t make it to the cashier that often. Similarly, a POS system is also usually integrated with CRM, that makes loyalty programmes easy to curate. 

The best part about all of this is that all the data related to the loyalty programme will be recorded. So again, you can see what benefits are more suited to the members of the loyalty programme. For example, whether a customer has increased purchases after becoming a member of the loyalty programme can also be tracked. 

So let us say that a company’s loyalty programme offers gift cards. These gift cards can then be given to friends and family and hence spread word about the company. Imagine getting a gift card to a really good Italian place? That’s a dream. Getting a complimentary service at a spa or a saloon on your birthday is the best birthday gift ever! Checkout NextoPOS and RestoPOS.

With a loyalty programme integrated in the point of sale system, “loyalty points” can easily be assigned on each transaction made by the customer. This can be further expanded in store as well as offline, ensuring the customer keeps coming back and collecting more points. This is because as more and more points will be collected, rewards will be set for redemption. 

The POS system is already keeping note of everything, so businesses need not create a separate portal for loyalty programmes. Loyalty programmes like these provide an overall great system for customer retention as well as an ease for employees in charge. When data is easily processed and managed, employees will be able to do much more with the data since there is no manual hassle involved. 

Point of sale system integrated with loyalty programmes is an opportunity for a business to grow and excel. This is a competitive edge as still a lot of POS systems don’t provide integrated loyalty programmes. This type of programme is the best way to invite new customers and keep them coming back. These programmes are the best way to give back to your loyal consumers.  

Modern businesses must offer loyalty programmes as it gives an overall great customer experience. So what are you waiting for? Checkout our point of sale systems NextoPOS and RestoPOS, that have an integrated loyalty programme and can be further personalized for you.